Helvetica is one of the most common type faces around. It found it's origin in Switzerland, which instantly gave me the idea of implemented the cross or the Swiss Alps into my type poster. I decided to use both because they are both synonymous with Switzerland and the layout of my poster allowed me to do so. Initially, I wanted to combine the text with the cross in a way, but it looked cluttered and the text didn't have enough room to breathe. This whole poster was created using InDesign only. The minimal design combined with the Swiss colors allowed me to create a super clean poster that really pops off the wall.